Full name

Zhanna Rezaeva

Title

Creative Director

Biography

Over 18 years of experience at emphasis on periodicals, publishing and branding. Work with focus on fast moving consumer goods (FMCG) brand building, creation, development and promotion of unique designs.
Leading specialist of design and psychology.

Professional Skills: Leadership / Strong brand building / Strong creative vision / Understanding of customer insights / Good negotiate / Proactive and sense of initiative / Strong organizational experience with excellent attention to details and the ability to handle multiple tasks / Excellent interpersonal / Results and performance oriented.

Specialties: Branding / Brand building / Commercial TV / Advertising & logo design / Print Production / Packaging design / Digital / SMM

Humanities State University, Penza, Russia
Major in Psychology
1998
Bachelor of Arts, Penza State College of Applied Arts, Russia
Major in Graphic & Interior Design

achievements:

  • The Trainer of training "Get the best of your creative" since 2016. Training includes: neuromarketing; creative briefing; Creative evaluating; feedback.
  • Key-role in new strategy building and implementing it via new brochure design, which brings the unprecedented growth in the Face care category in 2015.
  • leading and managing all the processes of new brochure grid development, which includes clear navigation, communication and emotional elements which are necessary for improving shopping experience.
  • Wide specter of works in digital direction: TVC development for TTA fragrance (generating the idea, creating and controlling the script, work on casting, shooting control), work with internet genres (banners, mustheads etc.)
  • Development and media promotion of adverts (360)
  • Collaboration with creative agencies in order of big ideas creation and promotion (to bring the incremental sales and build the awareness on the market)
  • Took part and won the national and international art competitions:
    Gold winner of the Eurasian award in the category "Design of the Year" in the design and manufacture of packaging in 2012.
    Design works trice became the silver winner of Summit Creative Awards, USA, in 2006, 2007, and 2008 for packaging, and Consumer Service Logo/Trademark
Experience

Sr. Creative Excellence Manager EE (Eastern Europe)

Avon

Moscow, Russia · 2013 – Present

-- Common work on advertising materials in tight cooperation with global team. Ensuring all the assets are executed according the guidelines. Building general Brand image and increasing awareness.

  • Analyzing the latest trends, competitors' activities day to day; actualizing the knowledge and searching for the new contemporary creative solutions.
  • Strategic development of Avon brochure creative. Whole brochure overview and ensuring consistency of communication & visual merchandising. Managing the lead section of the brochure. (beginning of brochure where multi-categorial products are presented.
  • Brand Creative Strategy: Planning and Development.
  • Improving content and communication basing on the development of Intuitive interface of brochure.
  • Creating the bright and exciting video content which is oriented to the target audience and is dedicated to trendy cosmetic brand for make-up Enthusiasts.
  • Creating the commercial TV.
  • Collaborating with the production industry: lifestyle

Art Director

Restaurant Holding of Maison Dellos

Moscow, Russia · 2011 – 2012

  • Developing of interior design concepts for the restaurant home Maison Dellos (Paris, New York, Moscow), as well as the design of related industrial art products.
  • The building of new and different brand on HoReCa market
  • Development of the unique packaging for the restaurant foods
  • Leading the development of brand image – (brand identity)
  • Managing projects, including the calculation of the preliminary cost of the projects and approval of the budget, the issuance and control of the technical project executors.
  • Working on visual communication and graphic design, including corporate magazines, advertising, packaging.
  • Responsibility for the timing and quality of the project.

Art Director

“BoxSide Brand & Package”

Moscow, Russia · 2002 – 2011

  • leadership work, which included: creating and approving ideas for launches and advertising needs; the full cycle of collaboration of designers, copywriters, photographers and illustrators; quality control and work performance.
  • Developing international and local brands, visual concepts and its promotion on the FMCG market.
  • Work on federal and regional level in order to create unusual food packaging design.
  • Searching and developing of my own graphic technics for implementation ideas and creative concept.
  • Analysis marketing researches and comparison products from side of customer attitude
  • developing a new products based on customer preferences.
  • developing and engineering of industrial design and products as the sketching level.
  • developing graphic design, identity, web-design and packaging (all types and materials), logo and BTL/ATL communication
  • Preparing final layouts for the print basing on the technical requirements.